IRIDIUM STARLITE LM95

CTS (March '03)

GOOD-LUCKING BRIGHT NEW THING

Projectors are everywhere these days, except in my lounge sadly. Pop into any high street that sell televisions and lo and behold, if it’s a decent store there should be a projector showing off a top movie.

Likewise, head for any decent boardroom, look up, and there above you in the ceiling there should be a projector ready and waiting to spring into Powerpoint action.

In a nutshell, those two paragraphs tell you why you should be selling projectors - there is a growing home corporate market offering a great opportunity for sales.

Everyone wants one

How things have changed. A couple of years ago, a projector vendor tried very hard over lunch to make the market for projectors sound interesting. Business at that time was trickling in from various places, including blue chips and churches.

Now everyone wants one. So, having established that there is a market for the technology, let’s talk about what is available and what you should be selling. That’s where CTS comes to the rescue.

Right now, there are plenty of options available. On one level, that can be a good thing in that it provides you with a great deal of choice. But on the negative side, it also creates a great deal of confusion.

Monitor manufacturers, television vendors and a host of others have got involved, all of which you need to distinguish between. The best advice surely must be to pick a respectable brand then have a close look at the specs.

The Iridium Starlite LM95 is a very good place to start from to study the market. One of the key measurements of a successful projector has to be the brightness it offers and only last year the standard was 1000 ANSI. Now the bar has been raised to 2000 ANSI. Now that is bright.

The other thing that matters is not just how bright the projector is, but the quality it offers. It’s no good blinding everyone with fantastic colours if they can’t quite make out what it is they are meant to be seeing.

Looking good

The Starlite comes with its own Micro Tuning Technology, which means users should have no problem getting the images to look right. Add to that the product’s colour accuracy and it is already a wining combination.

What seals it though is the ease of use for setting up and the Starlite’s sophisticated design - whether destined for a boardroom or for a front room, a projector needs to look good itself as well as make images look good.

These products are only just starting to show their true potential and for those that can get in on the market now, it will be an enjoyable, but hard work filled, year ahead. The market is growing at such a pace that there should be enough business to fill a fair few order books.

We have no hesitation in recommending the Starlite LM95 - it has the specs to match the best in the field and offers an extremely competent product for those looking for a projector.